Thursday, March 31, 2005

iTunes... when it's free.

I'm a computer geek. One may infer two important things from this admission. First, that I like gadgets (and for the most part this is true). Secondly, that I like caffeine. This is also true.

I'm also cheap, as many can attest to.

These two are related, at least for purposes of this missive.

For the past few months, Pepsi has had this promotional campaign whereby 1 out of every 3 (in theory) bottlecaps of select Pepsi products (see also "overly-sugared chemical glop") has a code on it, redeemable at the iTunes site for a free song (retail value 99 cents).

I have managed to bat at least .500 in the redemption department as far as this scam goes. I even have my wife and some of my co-workers giving me their "winning" caps. I've downloaded a bunch of songs at this point, from all sorts of genres. It's whatever strikes my fancy at that given moment. Just this week, I snagged various songs by Public Enemy, Queen, Green Day, Vengelis, Gordon Lightfoot, Cake, Yes, and The Magnetic Fields. Wheeeee! All this and a Mountain Dew buzz too.

Steve Jobs... John Sculley... Apple... Pepsi... it's a conspiracy come full-circle. In this case, everyone's selling sugared water and changing the world.

9 Comments:

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